Magic & Metrics
Build a repeatable content system that turns your creativity into consistent sales, just in time for your best Q4 yet.
Optimise your brand world, build strategic content systems, and implement messaging that converts in this 6-month creative strategy and implementation programme for business owners who are ready to finish the year strong.
What if your content looked like this instead:
You have a strategic content plan that aligns beautifully with your brand.
Your messaging clearly speaks to the right audience—and it converts.
Your website and socials reflect the energy and purpose of your brand world.
You batch and reuse content with ease, saving time while staying consistent.
Your content finally feels fun, creative, and effective.
Build a repeatable content system that turns your creativity into consistent sales—just in time for your best Q4 yet.

Maybe this sounds familiar:
You show up on socials but feel like you're winging it every time.
You have content ideas, but no real plan to tie them together or drive conversions.
Your website, messaging or visuals feel a bit mismatched from the brand you want to be.
You’re stuck in a cycle of last-minute posts and random ideas, with no time to plan ahead.
You know your product is amazing, but you're not sure your content is doing it justice.
What if your content looked like this instead?
You have a strategic content plan that aligns beautifully with your brand.
Your messaging clearly speaks to the right audience, and it converts.
Your website and socials reflect the energy and purpose of your brand world.
You batch and reuse content with ease, saving time while staying consistent.
Your content finally feels fun, creative, and effective.

What if the next 6 months changed everything for your business?
“It makes so much sense now. I’ve got a structure I can actually reuse. It’s not about reinventing the wheel every month.”
— Em
“This whole process has been a game changer, I’ve got my love back in my business.”
— claire
“Now I can’t stop thinking about how to use every bit of content I create in different ways. You've kind of created a monster…”
— kelly
They were exactly where you are now. Creating content, showing up, but knowing it could all be so much better—more strategic, more consistent, more you.
Now they’ve built systems that save them time, messaging that connects, and visuals that turn heads.
And now? It's your turn.
Make the last 6 months of 2025 your most profitable, exciting and creatively fulfilling yet.

Introducing: a hands-on implementation and strategy programme for creative product brands knowing exactly what you want to shoot, how to get it done AND know it will do what you need it to!
Magic & Metrics is a 6-month guided programme (formerly known as Digital Deep Dive) designed to take you from content chaos to strategic clarity. You’ve learned the creative tools inside LSC. Now it’s time to build the system that makes your content work harder, without working longer. You’ll refine your brand world, build a repeatable content system, and implement creative marketing that sells, with weekly support and feedback from us.
We’ll help you audit, optimise, and elevate every part of your content, from your website and visuals to your messaging and batching system.
This isn’t a course you disappear into. It’s an immersive, structured experience with monthly 1:1s, accountability, community and real feedback.

what business owners have to say about the experience
“It’s just really sparked the enthusiasm again. I was getting bogged down with it all, but now I’m excited.”
— Sarah
“I actually feel excited about getting consistent now. That’s never happened before.”
— Donna
“It’s made me think about creating an atmosphere, a world, not just ticking off posts. That’s been huge for me.”
— phillipa
“It’s not just about aesthetics. I now see how my content can solve problems, and that’s such a mindset shift.”
— Gigi
“You’ve made content feel fun again. I can’t thank you enough.”
— kelly
Here’s what you’ll get inside Magic & Metrics:
Monthly 1:1 call with Alice or Shannon
Monthly group accountability + goal setting session
2 x Weekly office hours for feedback and support
Ongoing community support between sessions
Expert reviews of your content, website, and messaging
Plug-and-play content planning and batching tools
Time-saving AI tools and training throughout
Hi, we’re Alice & Shannon
your (new creative marketing) team!
meet alice
"Hey there, I'm Alice—mum of two awesome girls and founder of Loveday Social! For over 15 years I’ve helped 100s of brands shine with creative content. I'm super passionate about breathing life into brands and making their passion pop in the most creative ways possible! Working in the advertising industry for a large portion of my career gave me the tools to create content that is not only visually captivating, but that delivers a clear message and get’s people buying.”
meet shannon
“Hey, I'm Shannon, mum to 2 wild boys with over 15 years immersed in crafting strategic growth plans for major players in the beauty industry. I took the leap in 2019 to launch my own business and since then, my focus has been on supporting brands by transforming their whirlwind of ideas into clear, actionable plans. I'm fiercely passion about empowering brands to build a business that's not just functional but also resonates deeply with their audience—one that seamlessly fits into their lives.”
Your converting content system,
without the chaos.
Here’s how Magic & Metrics works:
Month 1: Define your brand world
We kick off with a live group workshop to get your messaging, audience, and brand essence locked in.
Month 2: Audit + align
We review your current content, visuals, website and marketing—and identify simple tweaks that make a huge impact.
Month 3: Build your repeatable system
From content calendars to batching, hooks to templates—we give you the full system.
Months 4–6: Implement, refine + grow
With 1:1 and group support, we help you test, improve, and grow with accountability and momentum—just in time for Christmas.